Photo: Ørjan Bertelsen

Hurtigruten makes waves with new website

Hurtigruten’s global websites have undergone a radical makeover, showcasing a fresher, more contemporary style

“Aiming for a pole position in online customer services within the global travel industry, we bring to market what we consider to be a “digital lighthouse”. The new web page mirrors and expands the unique real life experience of a Hurtigruten voyage, says Hurtigruten CEO Daniel Skjeldam. He says the new web solution will change how Hurtigruten do business in general. “The site will lead the way into an even more customer-oriented and insight-driven way of communicating with our customers at all arenas.”

“The Hurtigruten experience is unique and we need a site that will inspire people to join us on our journeys to the extremes of the earth”, says Richard Adams, Head of Marketing for Hurtigruten in the UK and Ireland. “With that in mind, there is a lot more content about the places we visit, the activities on offer and the unique Hurtigruten voyage. Whether you want to learn more about the king crab from the Barents Sea or Kjeungskjaer  - one of Norway’s most distinctive lighthouses, it brings the whole experience to life“.  

The site has been designed to be more intuitive for customers, with relevant information more clearly presented and easily identifiable links. For the first time, a new maps section shows in real time the location of each ship, as well as highlighting key ports and attractions.

The booking process has also been streamlined to make it quicker and more user-friendly for customers, who are only presented with options that are relevant to their voyage.

Also new is a ”My Page” section, where passengers can keep track of past and future bookings, along with all the related travel information.

“The new site is just the first step in our plans to give customers a much more tailored and relevant experience. Over time we aim to offer visitors a more personalised view – recommendations will be made based on their past experiences and content will be adapted to suit their wants and needs. In short, we are launching a platform that offers a much improved site and which has the capacity to help us realise our ambition to offer a world class experience. A series of additional initiatives will follow in the coming months”, says Adams. 

 The new travel agent section of the site can be accessed from the home page or at

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