A footprint we are proud of

Hurtigruten is the world leader in exploration travel, and the world’s largest expedition cruise company. This comes with a responsibility. With UN Sustainable Development Goals as a framework – and a mission focused on innovation, technology and concrete measures – sustainability is a part of every detail of the Hurtigruten operation.

Hurtigruten aims to raise and set standards for the whole industry to follow, as we enter a new era of expedition cruising and adventure travel driven by sustainability.

Our business and operations directly and indirectly touch on many of the 17 UN Sustainable Development Goals. Our sustainability ambitions are directly linked to goals 9, 11, 12, 13 and 14. This is where we believe we can have the most positive impact, for society as a whole and for our business, both now and in the future.

In addition, we have chosen four goals that represent our very foundation, our licence to operate. These are goals 4, 5, 8 and 16. They represent the values that sit at the core of our business and are embedded in our governance systems.

  • This is why we are building the first ever hybrid-powered expedition cruise ships.
  • This is why we – as the first major travel company in the world to do so - have removed single-use plastic from all our ships and hotels.
  • This is why we invite our guests to explore the planet on a safer, greener and more advanced expedition fleet.
  • And this is why we aim to educate guests and create ambassadors for every destination on every voyage through actively engaging guests in the culture, ecosystems and the consequences of climate change - wherever we explore.

Hurtigruten has been operating and exploring some of the most challenging waters in the world since 1893, tracing our roots back to the Norwegian polar heroes. We are now facing one of the greatest and most difficult challenges in our 125-year history. Climate change, plastic waste and unsustainable mass tourism are altering vulnerable ecosystems and threatening wildlife.

Building on our passion, competence and heritage, Hurtigruten – with our dedicated crew and staff - is determined to make a difference. We will leave behind a footprint we are proud of, contribute to sustainable development and create positive change through our operations.

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    Photo: Marsel van Oosten Photo

    Sustainable operations, wildlife and destinations

    Hurtigruten is dedicated to enhancing local communities through cooperation and trade. Our guests are explorers and prove the need for quality experiences, learning and understanding as a viable path to all-year activity and sustainable growth. We know that protecting and adding long-term value to the waters we sail in, and to the destinations we visit is not just the right thing to do – it is necessary to prevent existential risk to our business.

    Trading locally and buying services like excursions and sourcing ingredients from local suppliers, Hurtigruten contributes to the livelihoods and welfare of small coastal societies. Hurtigruten respects and supports indigenous communities, values culture and traditions, and maintains a very close cooperation with the communities that make an immense effort to welcome our guests – wherever we visit.

    Exploring some of the most spectacular wildernesses on our planet - and observing its unique wildlife - is an important part of every Hurtigruten voyage. This comes with an obligation to explore respectfully. Any impact should be minor and transitory only. Hurtigruten will not leave visible or lasting signs from a visit. Observing wild animals is done at a distance so as not to alter natural behavior and with the utmost respect for their welfare and habitat.

    Hurtigruten is taking the lead in the fight against the exploitation and degradation of sites, nature and local communities by unsustainable mass tourism / overtourism. We are advocating strict rules and regulations, and we are imposing them on ourselves to prove it can be done.

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    Science, innovation and technology

    Hurtigruten is setting a new industry standard by building the world’s first hybrid-powered expedition cruise ships. These revolutionary ships are packed with green technology, and will be the backbone in a greener and more advanced fleet of expedition cruise ships than the cruise industry has ever seen before. Hurtigruten implemented a voluntary ban of heavy fuel oil a decade ago and is advocating for the rest of the world to finally follow.

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    Plastic, pollution and cleaner ocean

    Hurtigruten was the first major travel company to remove single-use plastic from all of our ships, restaurants and hotels. We are constantly improving how we reduce, recycle and handle our waste – and are sharing everything we learn along the way. Our crews and guests collect metric tons of waste every year and are educated and trained in conservation. Hurtigruten is spreading awareness about pollution in every way we can, as well as engaging in strategic partnerships, working with relevant organisations, and conducting research and real time monitoring of the oceans.

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    Hurtigruten Foundation

    Hurtigruten has established Hurtigruten Foundation to ensure that our guests of tomorrow can enjoy the same meaningful travel experiences as our guests do today. Hurtigruten Foundation is funded by onboard activities and donations and focuses its efforts around three main pillars: Conserving the world’s polar bear population, fighting against marine and plastic pollution, and running local and global projects in the areas Hurtigruten explores.

     

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