Hurtigruten aims to raise and set standards for the whole industry to follow, as we enter a new era of expedition cruising and adventure travel driven by sustainability.
Our business and operations directly and indirectly touch on many of the 17 UN Sustainable Development Goals. Our sustainability ambitions are directly linked to goals 9, 11, 12, 13 and 14. This is where we believe we can have the most positive impact, for society as a whole and for our business, both now and in the future.
In addition, we have chosen four goals that represent our very foundation, our licence to operate. These are goals 4, 5, 8 and 16. They represent the values that sit at the core of our business and are embedded in our governance systems.
- This is why we are building the first ever hybrid-powered expedition cruise ships.
- This is why we – as the first major travel company in the world to do so - have removed single-use plastic from all our ships and hotels.
- This is why we invite our guests to explore the planet on a safer, greener and more advanced expedition fleet.
- And this is why we aim to educate guests and create ambassadors for every destination on every voyage through actively engaging guests in the culture, ecosystems and the consequences of climate change - wherever we explore.
Hurtigruten has been operating and exploring some of the most challenging waters in the world since 1893, tracing our roots back to the Norwegian polar heroes. We are now facing one of the greatest and most difficult challenges in our 125-year history. Climate change, plastic waste and unsustainable mass tourism are altering vulnerable ecosystems and threatening wildlife.
Building on our passion, competence and heritage, Hurtigruten – with our dedicated crew and staff - is determined to make a difference. We will leave behind a footprint we are proud of, contribute to sustainable development and create positive change through our operations.